How to Say It Marketing with New Media

A Guide to Promoting Your Small Business
Using Websites, E-zines, Blogs and Podcasts

The essential resource for building a global community
of customers.

How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

By Lena Claxton and Alison Woo

How to Say It Online

Everything You Need to Know to Master
the New Language of Cyberspace

A real-world guide to effective communication in cyberspace. Once the domain of technogeeks, online communication now encompasses the everyday interactions of people in every walk of life. It is fast becoming the language of commerce, work, education, friendship, family, romance, and everyday conversation. However, electronic parlance depends on specific protocols, use of symbols, and implied meaning--often between people who know little or nothing about each other. Joining Prentice Hall Press's How to Say It series which has over a million and a half copies in print, How to Say it Online is a comprehensive and encouraging resource for anyone eager to become an articulate and confident cyber-communicator. Kim Baker and Sunny Baker, experts in online communication with over 20 years experience, cover all the essentials for every cyber-situation, from business e-memos to online meetings with clients, from chat rooms to the virtual dating scene.

By Kim Baker and Sunny Baker